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‘Aapro’ (derived from an Indian ethnic language, ‘Marwari’) translates to ‘Yours’. The essence of the word is the expression of wearer’s identity combined with desire, moods and cultural setting. We believe that fashion is an artistic expression, showing and wearing art and; and not a mere commercial tool, functional and devoid of content.
To satisfy our ideology, we work in a manner that not only advances our own ideas but also cultivates skills in people around us. This constantly pushes both, the tradition and the evolution of design techniques in India, a treasure trove of undervalued artistic talent. For this reason, we prefer interdisciplinary research and often collaborate with underrated craftsmen who are highly proficient in their respective...