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AriaEthnic® is a brand of specially designed to showcase woven Indian handloom sarees. It was founded in 2016 with an aim to uplift the handloom industry, especially the rare looms of the north-eastern region. With its online platform, it has been serving customers in India as well as globally. Due to its massive success, it has been able to bring in real and positive impact upon the lives of the rural weaving communities across the country.