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Ikigai is a Japanese term for "a reason for being" and as a philosophy encapsulates your mission, passion, vocation, and profession.
In short, it’s finding the answer to the question: “What should I do with my life?”
So the story goes like this, last year, the founders of this brand, Malvika Agarwal and Neha Mansukhani disillusioned after working as a costume stylist for TV commercials and Bollywood stars and the latter as a financial consultant for multiple MNC’s decided to bring their profession and passion under one roof.
What they both had in common was an inherent desire and love for stylish, sustainable and comfortable clothing.
So the two...