Don’t Beg. Inspire. (Paperback – 18 November 2021)
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How the social sector can raise money, create social change, advocate a cause and engage with people.
Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world.
The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger social good.
Founder & Director, Indian School of Development Management
An “inspirational and essential” book for everyone, at all levels in the social sector. We solve “wicked” problems for the most vulnerable, every day. Our work is critical and yet, we “beg” for support. Suman uses a combination of rigorous academic theory, fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world.
Founder & CEO, Samhita Social Ventures
This is not just a good book, an interesting book but a great book because it’s a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves, those who want to scale up, those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago.
President & Trustee, Kherwadi Social Welfare Association
- Publisher : Notion Press; 1st edition (18 November 2021)
- Language : English
- Paperback : 228 pages
- ISBN-10 : 1685639828
- ISBN-13 : 978-1685639822
- Item Weight : 408 g
- Dimensions : 15.24 x 1.47 x 22.86 cm
- Country of Origin : India
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